According to insights from existing Crowdfunding platforms, including a video will increase your chances of Crowdfunding success to 50 percent. Creating a good video that sells your campaign to potential donors is very important. With a simple script/idea below you can make an effective video on a mobile device to tell your story and connect with potential donors.
Introduction and aim
Hello, I’m … and my goal is …
What inspired your idea?
Describe your idea. It can help to summarize it first and then go into more detail.
Introduce the people who are working on the project with you. What is their name, involvement, particular skill, etc.?
Try and get a video interview or recorded quote from someone that already supports your idea.
Why are you Crowdfunding?
How much are you trying to raise? What will you spend the money on?
How to get involved
Why should the crowd make a pledge? What difference will their contribution make to the community?
How to make a contribution
Tell people how and where to make a pledge. Don’t leave it up to them to figure it out on their own. But make sure it is sincere, as this authentic message can turn a viewer into a donor and marketing machine
It’s not the end…
Leave people with a call to action and make it easy for them to pledge by putting your project page’s URL at the end of the video.