If you want to create a Crowdfunding campaign, some Crowdfunding mistakes can appear out of nowhere and that’s why you should try to avoid them. Figuring out what they are and addressing them might be challenging, which is why you should read onward for a list with some of the most common mistakes beginners can make when creating a Crowdfunding campaign.
Don’t hesitate and use these tips to avoid all the beginner mistakes listed below when you start your campaign. Focus on removing these Crowdfunding mistakes from your calendar right now and start your campaign immediately with Imeela, you will not be disappointed!
Here is list of common crowdfunding mistakes
1. A short video
You can see this video as the introduction to your campaign. This means that if people are going to offer a contribution or donation, they need to be enticed by what you are sharing with them. Always make sure that the first half a minute will count. Good graphics, a stellar soundtrack and everything you can to catch the user attention is mandatory to use. Also, try to keep the video short, make it around 3 minutes or shorter.
2. Not enough engagement
Crowdfunding is not a lottery or MMM and people will not come immediately after your start your campaign. Any person or company that has created a Crowdfunding/or fundraising campaign in Nigeria knows that you have to offer proper information and some engagement in order for people to contribute. Plus, you have to address to your target audience and offer them perks and rewards that will indeed deliver a great experience. While there, you should also think about posting updates, adding in new content to the campaign and so on. The more appealing the campaign is, the easier it will be to get the contribution amount that you want.
3. Project description
Usually the Crowdfunding campaign descriptions need to be short and to the point. The best approach is shortening the description instead of having large paragraphs. People are more enticed and engaged by content that features information but also graphics and relevant images or videos. Try to be introspective and see if you would contribute to this campaign based solely on its presentation.
If you have perks at a high value people will find it hard to offer a higher contribution just to help achieve that goal. Whenever you add in such perks, try to think about your audience and what they can afford. This way you will know how much they can contribute and the results will pay off quite a lot thanks to that. A good example here is requesting NGN20,000 for a T-shirt and shout out or contribution levels that jump from NGN5’000 to NGN25’000 or NGN30’000 for a BIG Thank you.
Offering better and enhanced contribution levels that help the contributors get various rewards. You should create contribution levels that are easy to understand and pay for, such as NGN5’000 for starters and then ramping up to NGN10’000 and maybe NGN25’0000 or more than that. Of course, refrain from asking too much from contributors and instead understand what they are willing to pay so you can engage them and their friends to support your Crowdfunding campaign.
5. Not working with a team
You can do stuff on your own, but many times starting a Crowdfunding campaign is not something you can do on your own. The Imeela platform offers you a unique ability to work with a strong team that will help you pursue your interests and achieve astounding results in the long run!
Don’t hesitate and use these tips to avoid all the beginner mistakes listed above when you start your campaign. Focus on removing these crowdfunding mistakes from your calendar right now and start your campaign immediately with Imeela, you will not be disappointed!